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The Southern 500 presented by GoDaddy.com takes place Saturday at Darlington Raceway in South Carolina, as an iconic race returning to a legendary track. The event was slated to run without a presenting sponsor until Go Daddy signed on. A tough economy - full of fiscal belt-tightening - has made sponsorships hard to come by for both tracks and teams this season. NASCAR fans will watch the return of this historic 500-mile race on a track awash in green and black Go Daddy banners. Go Daddy expanded its NASCAR commitment in 2009 - increasing sponsorships in both the Sprint Cup Series and Nationwide Series. The company also produced several new commercials with Go Daddy spokesman and NASCAR's most popular driver, Dale Earnhardt, Jr. and fellow driver, Brad Keselowski, and now, the Internet giant takes on title sponsorship at Darlington. Beyond having Go Daddy's name on the Southern 500, Parsons hopes to have a driver in the race as well. Brad Keselowski will attempt to qualify in the No. 25 GoDaddy.com Chevrolet in the Sprint Cup Series race.

Go Daddy, the world's dominant Web hosting domain registrar, has seen tremendous gains in the midst of recent recessionary times. Unlike many U.S. companies, Go Daddy is expanding - hiring 300 employees in the first three months of this year. With 35 million domains under management and 6.6 million customers, Go Daddy is thriving. The key to Go Daddy's success is providing people and businesses with turn-key solutions to all their Web site needs and backing those products and services with industry-best 24/7 personalized customer care.